Our goal is to create a healthy and more vivid gel polish for the world to use. In order to accomplish our goal, we set out to find what will resonate with our customers. Our focus began with the knowledge that happiness is a state of mind. Then there is the simple fact that life is filled with ups and downs. Putting these all together, we realized that our goal is to create a brand that brings the positivity out in each and every one of us.

The lives we live are short, hence, we want to see our customers are happy, even when deciding what nail polish color they want. Therefore, some of the names we have given to our products are Accept, Caring, Family, and Happy.

We also understand that happiness is something that is shared. As a parent, our kids mean the world to us, and any parent will gladly give up their lives for their children. On that account, and on sharing our happiness with others, we actively support Sick Kids Hospital, through the sales of our products. In the hopes that one day they will find a cure for cancer and other illnesses no child should have to suffer under.